ADA Compliance

Responsible Marketing for a Sustainable Future

ADA Compliance Services
Ensure Your Website Meets Accessibility Standards

Unlock the full potential of your website with A Social Strategy’s ADA Compliance services. Our expert team empowers your digital space to be universally accessible, enhancing user experience for all. Elevate your site with compliance solutions that not only meet legal standards but also boost your SEO and user engagement. Start your journey to a more inclusive online presence today.

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COMPREHENSIVE ACCESSIBILITY AUDIT

Our experts conduct thorough evaluations of your website against the WCAG guidelines to identify areas needing improvement. From navigation to content accessibility, we ensure every aspect of your site meets ADA standards.

TAILORED ACCESSIBILITY ENHANCEMENT STRATEGIES

Based on the audit findings, we develop a customized remediation plan to address and rectify any accessibility issues. Our goal is to make your site fully navigable and enjoyable for all users, regardless of their abilities.

HANDS-ON ADA COMPLIANCE IMPLEMENTATION

Our team assists in implementing the recommended changes, from coding adjustments to content modifications. We prioritize seamless integration to enhance your site’s accessibility without disrupting its functionality.

CONTINUOUS ACCESSIBILITY ASSURANCE

ADA compliance is an ongoing commitment. We offer continuous monitoring and updating services to ensure your website remains compliant with the latest standards and regulations, protecting your business from potential legal issues.

EXPERT TRAINING AND ADVISORY SERVICES

Empower your team with the knowledge and tools they need to maintain ADA compliance. Our training sessions cover everything from accessibility principles to the use of assistive technologies, ensuring your staff is well-equipped.

What is Web Accessibility?

Web accessibility refers to making websites usable for people with disabilities. It involves designing and developing websites in a way that people with disabilities, such as those with visual, auditory, motor, and cognitive impairments, can perceive, understand, navigate, and interact with the website and its content.

Web accessibility ensures that everyone has equal access to information and services on the web, regardless of their abilities. This includes individuals who use assistive technologies, such as screen readers, to access the web.

Isometric illustration of a group of people working on a computer for ada compliance

The Benefits An Accessiblity Solution

The ADA is the Americans with Disabilities Act, an American civil rights law passed in 1990. The law prohibits discrimination against individuals with disabilities in all areas of public life, including jobs, schools, transportation, and all public and private places open to the general public. Since 2018, the ADA also covers websites, as they’re considered public places of accommodation. That is why making your website accessible is crucial for meeting ADA legal requirements.

Web Content Accessibility Guidelines (WCAG)

The Web Content Accessibility Guidelines (WCAG) is a massive guidebook that explains how accessible websites should look and operate for people with disabilities. While it is not stated in the ADA, the WCAG has been widely accepted as the industry standard for being ADA-compliant.

TAX CREDITS

It is important to know that the U.S. government has chosen to promote and support businesses that comply with the Americans with Disabilities Act (ADA). By making your website accessible, your business can be eligible for up to $5,000 in tax credits.

IMPROVED PERFORMACE

Accessible websites enjoy increased traffic, reduced bounce rates, improved SEO rankings, and better conversion rates. An accessible website means that you’re making it easier for people to find your website.

A new study by Semrush analyzed 847 web domains and found that:
– There was a 12% average increase in overall traffic for all domains
– 73.4% of domains saw growth in organic traffic
– 66.1% of all domains saw growth in organic traffic of up to 50%

With Google constantly calculating search engine result page (SERP) rankings by evaluating sites based partly on web page usability and user experience, it logically follows that websites with more accessibility features would be prioritized over sites without those accommodations.

BRAND REPUTATION

Brand reputation and social responsibility are crucial for businesses, and web accessibility is an essential part of this. In order to be in line with legislation and maintain a brand reputation, you should do something about web accessibility. Once you implement an accessibility solution, you will have an accessibility statement, and that says a lot about your brand.

A clipboard with a magnifying glass and a wheelchair.
A bar graph showing the growth of a lawsuits revenue.

Web accessibility lawsuit numbers and trends

In recent years, there has been a surge in state court lawsuits regarding web accessibility. 2023 saw a record-breaking number of lawsuits and demand letters under the Americans with Disabilities Act (ADA), with 4,605 lawsuits filed. It is estimated that only 3% of demand letters go to trial, as the majority, approximately 97%, are settled beforehand.

This indicates that over 100,000 business owners received demand letters in 2023 for failing to make their websites accessible. Moreover, organizations and businesses can be fined up to $150,000 for ADA violations, while the average ADA website lawsuit settlement typically ranges “from $20,000 to $50,000.

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